Netflix: Cinema Paradiso

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The Ask: Make Netflix the go-to streaming service for foreign films, while increasing awareness and promoting international films. 

Our Solution: A six-day-long digital film festival highlighting a new country every day, complete with an interface swap to reflect the country's home interface. Exclusive content – including interviews with directors, panels with casts of top shows, and behind the scenes content – would be available on live stream.  

Art Direction: Susan Rodriguez and Alexa Sudarto